Open enrollment for the new health exchange marketplace starts October 1st, and Utahns will have a variety of options for health insurance. Among the choices is a new insurance provider called Arches Health Plan. Arches is a non-profit cooperative governed by its members. Joining KUER in studio is the CEO Linn Baker, who has a long history with healthcare in Utah. He was founder and executive of the state’s Public Employee's Health Program for more than three decades.