Utah has broken another record for liquor sales this Thanksgiving.
Last Wednesday, the day before Thanksgiving, over $3.4 million worth of alcohol were sold across the state, according to Utah’s Department of Alcoholic Beverage Control, or DABC.
Terry Wood, director of communications for the department, says that’s 60,000 more than last year.
“It is a little bit surprising," he says. "We did know that the demand for wine, beer, and spirits in Utah is increasing and has been increasing for several years now," he says. "It does kind of amaze us every year when we see these figures but we do expect to see this increase every year and we expect it to continue.”
He says the uptick can be attributed to Utah’s growing population, an increase in tourism and a general change of attitude towards alcoholic beverages.
Stores in Cottonwood Heights and Sandy saw the biggest traffic this year.
Last year, Utah sold over $3.7 million worth of alcohol the day before Christmas Eve. Wood says if the increase holds, Utah may break another record this year.