Salt Lake City and Downtown Alliance Survey Finds Mobile Pay App Virtually Unknown

Aug 21, 2013

Jason Mathis, Executive Director of Downtown Alliance in Salt Lake City explains parking survey results.
Jason Mathis, Executive Director of Downtown Alliance in Salt Lake City explains parking survey results.
Credit Bob Nelson

Salt Lake City and the Downtown Alliance released their parking survey results to the public today with some surprising results. The city’s transportation director Robin Hutcheson says people parking downtown have seen big changes in the last year and a half.

“It was a lot for our public to take in and we’ve been working very diligently to listen, take the feedback…understand the changes we need to make going forward,” say Hutcheson.

The $10-thousand dollar cost of the study comes from the city’s $100-thousand dollar parking education and marketing fund approved last year.

The Downtown Alliance’s executive director Jason Mathis says the group was surprised by one particular finding.  He says only 18 people of the 406 surveyed knew about the mobile app option to pay for parking despite the many advantages of the app.

“This is really frankly disappointing, says Mathis. "We need to do a better job of making sure people know about the Quick Pay Application because this is a really great benefit to the system.”

Mathis says the goal is to make sure everyone has a good parking experience in the city. He says at this point the group feels very good about where parking is and what can be done to improve it.

Salt Lake City-based Richter 7 and Lighthouse Research in Riverton conducted the survey.