The Utah Symphony and Opera will be taking their show on the road this summer, pairing live classical music with Utah’s natural landscape. In a new partnership with the Office of Tourism, the Symphony announced Tuesday it will be offering free open-air concerts at Utah’s Mighty 5 national parks this August.
The Utah Office of Tourism launched a brand new regional ad campaign today to help promote the state’s five national parks.
The $3.1 million dollar campaign will include TV commercials in major western markets like Los Angeles, Denver, and San Francisco as well outdoor and digital advertisements. Governor Gary Herbert was on hand for the launch. He says tourism has and will continue to help Utah’s economy.
Utah's governor has promised to create an Office of Outdoor Recreation in a vision statement that's just been released. The Outdoor Industry Association, which sponsors Utah's largest trade shows twice a year, complained last summer that Utah's state government wasn't taking outdoor recreation seriously enough and threatened to move unless the issue got some attention. So Governor Gary Herbert assigned his Balanced Resources Council to sit down with industry leaders.
The managing director of the Utah Office of Tourism, Leigh von der Esch is retiring after more the 28 years of public service. Spencer Eccles, executive director of the Governor's Office of Economic Development says von der Esch's dedication to promoting Utah is unmatched.
"At the core of Leigh von der Esch you have a deep commitment and a deep passion for the state and for promoting the state and all of its grandeur. And all of the incredible characteristics, the diversity of the culture and of the landscape," said Eccles.