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The Patagonia website recently took another swipe at the Trump administration over its decision to shrink national monuments in Utah. This political activism may be the new norm for the outdoor recreation industry.

"Colorado Calling" Screenshot/Elevation Outdoors

Black Diamond founder Peter Metcalf helped make Utah a hub for outdoor-recreation businesses and lured the industry’s big trade show to Salt Lake City. This year, the trade show’s relocated to Colorado where public-lands politics are more in line with the industry’s.

Marc Toso / Courtesy: Patagonia

The very public fight between the outdoor gear company, Patagonia, and public lands policymakers continued this week, when the company's founder rejected an offer to testify on Capitol Hill.

Howard Berkes / NPR

A coalition including conservation groups, outdoor retailer Patagonia and Navajo nonprofit Utah Dine Bikeyah filed a lawsuit against the Trump administration Wednesday over its sharp reductions to the Bears Ears National Monument. It's the fourth lawsuit to be filed since the cuts were announced Monday.