Neil Young talks about his journey of "rescuing an art form" - developing a music player for audiophiles. "You're all listening to a lot of MP3s. They're very convenient. So what we decided to do was come out with a new system that was not a format, had no rules, respected the arc, respected what the artist was trying to do and did everything that it could to give you what the artist gave, so that you get to feel not just what the artist intended you to feel, but actually what the artist did. And that it what Pono is. Pono plays back whatever the artist decided to do or the artist's producer decided to do."