The Itching Question That's More Than Skin Deep

May 18, 2012
Originally published on May 18, 2012 11:30 am

Studies show that the power of suggestion can induce itchiness — but scientists don't know what this irritation is, what causes it, or why it feels so good to cure. Marc Abrahams, editor of the Annals of Improbable Research, talks about how talking about the science of itches might have you scratching right now.