Entertainment
12:35 pm
Mon October 21, 2013

Do Surprise Album Releases Work For Everyone?

What's the value of hype? As part of NPR's The Record, Eric Ducker examines the pros and cons of the spontaneous album release, on the heels of records like Four Tet's Beautiful Rewind and Kanye West's polarizing Yeezus.   For perspective, Ducker speaks with Amaechi Uzoigwe, a hip-hop manager responsible for acts like El-P— a rap mainstay who recently garnered a fair bit of attention for his Run the Jewels project with Killer Mike.  

Amaechi Uzoigwe at the A2IM Awards in New York City last June.
Amaechi Uzoigwe at the A2IM Awards in New York City last June.
Credit Brad Barket/Getty Images

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