RadioWest (M-F @ 11AM & 7PM)
Tue December 5, 2006
12/6/06: Energy Solutions and Corporate Reputation
By Doug Fabrizio
Salt Lake City, UT – When the Utah Jazz and EnergySolutions announced the name change for The Delta Center, it didn't take long for the public to invent their own monikers. EnergySolutions is best known for its nuclear waste disposal, reflected in nicknames for The EnergySolutions Arena like The Radium Stadium, The Glow Dome or The Waste Basket. Wednesday on RadioWest, we'll talk about the deal, and about what part naming rights play in a corporation's strategy to create an image.